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The Evolution of Marketing Channels: Trends and Research Directions · Study

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The Evolution of Marketing Channels: Trends and Research Directions

George F. Watson, Stefan Worm, Robert W. Palmatier, Shankar Ganesan

2015-06-07articleJournal of Retailing169 citationsgreen

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Supply Chain and Inventory Management Marketing and Advertising Strategies Consumer Retail Behavior Studies

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References

1976Theory of the firm: Managerial behavior, agency costs and ownership structure

1985Economic Action and Social Structure: The Problem of Embeddedness

1984A resource‐based view of the firm

1937The Nature of the Firm

1994The Commitment-Trust Theory of Relationship Marketing

2019Theory of games and economic behavior

1987The Economic Institutions of Capitalism

1995The Theory of the Growth of the Firm

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2016Estudo Bibliométrico: Orientações sobre sua Aplicação

2015The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

2020A systematic review of international franchising

2019Strategic marketing approaches for the diffusion of innovation in highly regulated industrial markets: the value of market access

Details

Year2015

Typearticle

VenueJournal of Retailing

Languageen

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Identifiers

doi10.1016/j.jretai.2015.04.002

openalex_workW565283424

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