S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Alan W. Mitchell · Study
Home
/
Author
Alan W. Mitchell
8 works
· latest 2022
· 1 institutions
cluster: provisional
Follow
Claim this profile
h-index
7
i10
4
Citations
138
Works here
8
97
99
00
01
05
06
12
22
Most cited in this library
Moment of Truth
2006 · 40 citations
Out of the Shadows
1999 · 32 citations
Efficient consumer response : a new paradigm for the European FMCG sector
1997 · 23 citations
Pathways to research leadership for early career researchers in Africa: A potential role for African and Global Funders
2022 · 11 citations
Invited presentation: Global brands or global blands?
2000 · 9 citations
Works
8 shown
Pathways to research leadership for early career researchers in Africa: A potential role for African and Global Funders
South African Journal of Higher Education
·
2022
·
8 authors
·
Open access
11
citations
McKitterick's Conundrum
Journal of Brand Management
·
2012
·
1 author
8
citations
Moment of Truth
Palgrave Macmillan UK eBooks
·
2006
·
4 authors
·
book
40
citations
The curse of brand narcissism
Journal of Brand Management
·
2005
·
1 author
·
editorial
·
Open access
8
citations
The camel, the cuckoo and the reinvention of win-win marketing
Journal of Brand Management
·
2001
·
1 author
7
citations
Invited presentation: Global brands or global blands?
Journal Of Consumer Studies and Home Economics
·
2000
·
1 author
9
citations
Out of the Shadows
Journal of Marketing Management
·
1999
·
1 author
32
citations
Efficient consumer response : a new paradigm for the European FMCG sector
OpenGrey (Institut de l'Information Scientifique et Technique)
·
1997
·
2 authors
23
citations