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ArticleMcKitterick's Conundrum

Alan W. Mitchell2012

Article2012

McKitterick's Conundrum

Alan W. Mitchell

8 citations·0/0 files stored·Journal of Brand Management

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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References

2003Evolving to a New Dominant Logic for Marketing 2011Thinking, Fast and Slow 2008Nudge: improving decisions about health, wealth, and happiness 2008Predictably irrational: the hidden forces that shape our decisions 1973Marketing Management: Analysis, Planning and Control 1950Are theories of learning necessary?2009Nudge: Improving Decisions About Health, Wealth, and Happiness 1919Psychology from the standpoint of a behaviorist.

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2016Email marketing in the era of the empowered consumer 2021Opportunities and Challenges of Purpose-Led Companies: An Empirical Study Through Expert Interviews

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Year2012

Typearticle

Published2012-10-05

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations8

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1057/bm.2012.52

openalex_workW2000274054

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