The Behavioral and Neuroeconomics of Reinforcer Pathologies: Implications for Managerial and Health Decision Making

Abstract

Although humans do not always respond rationally, decades of behavioral economic research have brought order to these irrational patterns of responding, particularly in individuals whose maladaptive behavior and the neurobiological dysregulation that presumably undergirds it directly impact their health (drug addiction and obesity). These findings have given rise to a new paradigm, reinforcer pathologies. Specifically, poor health decisions are consistently related to an inability to value the future and an overvaluation of specific unhealthy rewards (drugs, cake, etc.). The current review briefly describes these robust areas of research with the goal of adapting the present findings to improve staff performance. Copyright © 2015 John Wiley & Sons, Ltd.

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