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Roger D. Blackwell · Study

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Roger D. Blackwell

14 works· latest 2006· 2 institutionscluster: provisional

h-index12

i1012

Citations1,072

Works here14

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Most cited in this library

Word-of-Mouth Communication by the Innovator1969 · 393 citations
Perceived Risk in Mail-Order and Retail Store Buying1970 · 279 citations
Perilaku Konsumen Jilid 11994 · 85 citations
Consumer behaviour an Asia pacific approach2006 · 67 citations
Consumer Behavior 10th Edition1972 · 56 citations

Works

14 shown

Consumer behaviour an Asia pacific approach

Thomson eBooks·2006·1 author·book

67citations

Brands that rock : what business leaders can learn from the world of rock and roll

·2004·2 authors·book

20citations

Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here

·2001·2 authors·book

13citations

From mind to market : reinventing the retail supply chain

·1997·1 author

40citations

Teaching transparencies, Consumer behavior,eighth edition, James F. Engel, Roger D. Blackwell, Paul W. Miniard

Dryden Press eBooks·1995·4 authors·book

52citations

Perilaku Konsumen Jilid 1

Andalas University Repository (Andalas University)·1994·4 authors

85citations

Winning the Global Advertising Race:

Journal of International Consumer Marketing·1991·3 authors

21citations

The Preparation of Future Marketing Managers

Journal of Marketing Education·1981·1 author

17citations

Consumer Behavior

Journal of Marketing·1981·14 authors

8citations

Contemporary cases in consumer behavior

·1977·3 authors·book

12citations

Consumer Behavior 10th Edition

·1972·3 authors·book

56citations

Perceived Risk in Mail-Order and Retail Store Buying

Journal of Marketing Research·1970·3 authors

279citations

Cases in Consumer Behavior

Journal of Marketing·1970·4 authors

9citations

Word-of-Mouth Communication by the Innovator

Journal of Marketing·1969·3 authors

393citations