Consumer behaviour an Asia pacific approach

Abstract

PART I: INTRODUCTION TO CONSUMER BEHAVIOUR 1. Consumer behaviour and consumer research 2. How consumer analysis affects business strategy PART II: CONSUMER DECISION MAKING 3. The consumer decision process 4. Pre-purchase processes: Need recognition, search, and evaluation 5. Purchase 6. Post-purchase processes: Consumption and evaluation PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOUR 7. Demographics, psychographics, and personality 8. Consumer motivation 9. Consumer knowledge 10. Consumer intentions, attitudes, beliefs, and feelings PART IV: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOUR 11. Culture, ethnicity, and social class 12. Family and household influences 13. Group and personal influence PART V: INFLUENCING CONSUMER BEHAVIOUR 14. Making contact 15. Shaping consumers opinions 16. Helping consumers to remember 17. Consumerism and beyond consumption

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