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James Mac Hulbert · Study

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James Mac Hulbert

25 works· latest 2009· 1 institutionscluster: provisional

h-index24

i1025

Citations2,335

Works here25

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Most cited in this library

Profiles of Product Innovators Among Large U.S. Manufacturers1992 · 435 citations
To Serve or Create? Strategic Orientations toward Customers and Innovation1999 · 367 citations
Innovation or customer orientation? An empirical investigation2004 · 204 citations
Are Three-Point Scales Always Good Enough?1972 · 156 citations
Brand Management Prognostications1999 · 141 citations

Works

25 shown

Total integrated marketing : breaking the bounds of the function

·2009·3 authors·Open access

27citations

Viewing Brands in Multiple Dimensions

Dialnet (Universidad de la Rioja)·2007·4 authors

56citations

Strategic Management: Creating Value In A Turbulent World

·2007·2 authors·book

44citations

Innovation or customer orientation? An empirical investigation

European Journal of Marketing·2004·3 authors

204citations

Elegy on the death of marketing

European Journal of Marketing·2002·2 authors

60citations

Brand custodianship:

European Management Journal·2001·4 authors

46citations

Marketing management in the 21st century

Prentice Hall eBooks·

2001

·2 authors

·book

25citations

Beyond market orientation: A conceptualization of market evolution

Journal of Interactive Marketing·2000·3 authors

34citations

To Serve or Create? Strategic Orientations toward Customers and Innovation

California Management Review·1999·3 authors

367citations

Brand Management Prognostications

Sloan management review·1999·3 authors

141citations

Exit left center stage? The future of functional marketing

European Management Journal·1996·2 authors·Open access

35citations

STRATEGIC PLANNING AND FINANCIAL PERFORMANCE: MORE EVIDENCE*

Journal of Management Studies·1994·3 authors

116citations

Profiles of Product Innovators Among Large U.S. Manufacturers

Springer eBooks·1992·4 authors·chapter

435citations

Corporate Strategic Planning

Journal of Marketing·1990·4 authors

106citations

Corporate diversity and economic performance: The impact of market specialization

Strategic Management Journal·1988·4 authors

77citations

A Comparative Analysis of the Strategy and Structure of United States and Australian Corporations

Journal of International Business Studies·1987·4 authors·Open access

44citations

Marketing: A Strategic Perspective

·1985·1 author·book

15citations

Marketing Planning in the Multinational Subsidiary: Practices and Problems

Journal of Marketing·1980·3 authors

53citations

Price Setting and Volume Planning by Two European Industrial Companies: A Study and Comparison of Decision Processes

Journal of Marketing·1980·2 authors

42citations

A Strategic Framework for Marketing Control

Journal of Marketing·1977·1 author

39citations

Decision systems analysis in industrial marketing

Industrial Marketing Management·1975·2 authors

55citations

Are Three-Point Scales Always Good Enough?

Journal of Marketing Research·1972·2 authors

156citations

Are Three-Point Scales Always Good Enough?

Journal of Marketing Research·1972·2 authors

55citations

Interpersonal Communication in Marketing: An Overview

Journal of Marketing Research·1972·2 authors

53citations

Information Processing and Decision Making in Marketing Organizations

Journal of Marketing Research·1972·3 authors

50citations