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ArticleDecision systems analysis in industrial marketing

Noël Capon1975

Article1975

Decision systems analysis in industrial marketing

Noël Capon · James Mac Hulbert

55 citations·0/0 files stored·Industrial Marketing Management

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Complex Systems and Decision Making Decision Support System Applications Strategic Planning and Analysis

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1973Marketing Management: Analysis, Planning and Control 1959Introduction to Operations Research.1957Introduction to operations research 1968Information Processing Model of Executive Decision 1972Selection and Evaluation of Alternatives in Repetitive Decision Making

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2016Organizing for value appropriation: Configurations and performance outcomes of price management 2001Success factors of a reference visit – a single case study 1985Using decision-systems analysis to formalize product development processes

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Details

Year1975

Typearticle

Published1975-06-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations55

Files0 public / 0

ShelfComplex Systems and Decision Making

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doi10.1016/0019-8501(75)90038-3

openalex_workW1969696541

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