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Ajay Menon · Study

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Ajay Menon

8 works· latest 2005· 2 institutionscluster: provisional

h-index8

i108

Citations1,975

Works here8

97

99

02

03

05

Most cited in this library

Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy1997 · 1,094 citations
Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice1999 · 172 citations
Understanding Customer Value in Business-to-Business Relationships2005 · 153 citations
Antecedents and outcomes of new product development speed2002 · 146 citations
Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison2005 · 131 citations

Works

8 shown

Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison

Journal of International Marketing·2005·4 authors

131citations

Understanding Customer Value in Business-to-Business Relationships

Journal of Business-to-Business Marketing·2005·3 authors

153citations

Relationship Characteristics as Moderators of the Satisfaction-Loyalty Link: Findings in a Business-to-Business Context

Journal of Business-to-Business Marketing·2003·3 authors

129citations

New product quality: intended and unintended consequences of new product development speed

Journal of Business Research·2002·2 authors

99citations

Antecedents and outcomes of new product development speed

Industrial Marketing Management·2002·3 authors

146citations

Organizing for new product development speed and the implications for organizational stress

Industrial Marketing Management·2002·3 authors

51citations

Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice

The Journal of Marketing Theory and Practice·1999·4 authors

172citations

Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy

Journal of Marketing·1997·2 authors

1,094citations