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Joby John · Study

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Joby John

13 works· latest 2025· 3 institutionscluster: provisional

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i1013

Citations876

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Most cited in this library

Interactive Services Marketing2000 · 157 citations
The effects of advertising spending on brand loyalty in services2011 · 131 citations
The future of services marketing: forecasts from ten services experts2003 · 123 citations
Brand stories: bringing narrative theory to brand management2021 · 82 citations
Role of customer orientation in an integrative model of brand loyalty in services2009 · 71 citations

Works

13 shown

EXPLORING PERCEPTIONS OF AI IN THE MARKETING CLASSROOM: A STIMULI-ORGANISM-RESPONSE FRAMEWORK

Marketing Education Review·2025·2 authors

11citations

Revisiting brand origin: expanding the strategic portfolio of brand-level attributes

Journal of Strategic Marketing·2022·2 authors

19citations

Brand stories: bringing narrative theory to brand management

Journal of Strategic Marketing·2021·2 authors

82citations

The critical role of marketer's information provision in temporal changes of expectations and attitudes

Journal of Consumer Marketing·2013·4 authors

13citations

Services as Theater: Guidelines and Implications

Sage eBooks·2012·3 authors·chapter

55citations

The effects of advertising spending on brand loyalty in services

European Journal of Marketing·2011·4 authors·Open access

131citations

Role of customer orientation in an integrative model of brand loyalty in services

Service Industries Journal·2009·2 authors

71citations

Improvisation in service performances: lessons from jazz

Managing Service Quality·2006·3 authors

55citations

The future of services marketing: forecasts from ten services experts

Journal of Services Marketing·2003·3 authors

123citations

Interactive Services Marketing

·2000·3 authors

157citations

Services marketing self-portraits : introspections, reflections, and glimpses from the experts

American Marketing Association eBooks·2000·3 authors·book

70citations

A Cross‐national Examination of Innovation Resistance

International Marketing Review·1991·5 authors

67citations

Entry-Level Marketing Research Recruits: What do Recruiters Need?

Journal of Marketing Education·1989·2 authors

22citations