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Entry-Level Marketing Research Recruits: What do Recruiters Need?

22 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Higher Education and Employability Information Systems Education and Curriculum Development

Abstract

The marketing research industry offers numerous entry-level positions to marketing majors. However, because of poor and inappropriate choice of courses and inadequate internship experiences, recruiters find the graduating student ill-equipped to fill marketing research positions. This article reports a survey of research suppliers, advertising agencies, and other organizations that conduct marketing research. The findings provide useful information to academic and career advisors on college campuses who are in a position to counsel students in their pursuit of careers in marketing research.

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1972Principles of Marketing 1985The Views of Marketing Recruiters, Alumni and Students about Curriculum and Course Structure

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1993Preparing Graduates for the Workforce: The Role of Business Education 2003Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?2007A Philosophy of Teaching . . . and More 1991The Decision-Making Process Underlying Curriculum Revision 1997Evaluating Instructors' Perceptions of Students' Preparation for Management Curricula

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