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The Views of Marketing Recruiters, Alumni and Students about Curriculum and Course Structure

36 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Higher Education and Employability Information Systems Education and Curriculum Development

Abstract

There is a general lack of information regarding the most appropriate manner of structuring marketing curricula and courses. This article reports the results of a survey of marketing recruiters, alumni and students regarding their attitudes about the importance of various marketing skills, courses and teaching methods and presents several practical implications regarding curriculum and course design.

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1993Developing and Enhancing Marketing Students’ Skills: Written and Oral Communication, Intuition, Creativity, and Computer Usage 1990Tips from Top Advertising Executives: Implications for Advertising Education 1989Entry-Level Marketing Research Recruits: What do Recruiters Need?2005Assessing Faculty Beliefs About the Importance of Various Marketing Job Skills 2006Building Skills with Professional Activity Reports 2004Modular Experiential Learning for Business-to-Business Marketing Courses 1998Required and Elective Marketing Courses: How Far Have We Come in Twenty Years?1991The Decision-Making Process Underlying Curriculum Revision

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