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Michael L. Ursic · Study

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Michael L. Ursic

8 works· latest 1993· 2 institutionscluster: provisional

h-index7

i107

Citations404

Works here8

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Most cited in this library

An experience curve explanation of export expansion1984 · 128 citations
A Longitudinal Study of the Use of the Elderly in Magazine Advertising1986 · 86 citations
Classification of exporting firms according to sales and growth into a share matrix1991 · 76 citations
The Views of Marketing Recruiters, Alumni and Students about Curriculum and Course Structure1985 · 36 citations
Information Load, Cost/Benefit Assessment and Decision Strategy Variability1993 · 34 citations

Works

8 shown

Information Load, Cost/Benefit Assessment and Decision Strategy Variability

Journal of the Academy of Marketing Science·1993·2 authors

34citations

Classification of exporting firms according to sales and growth into a share matrix

Journal of Business Research·1991·2 authors

76citations

The impact of choice phase and task complexity on consumer decision making

Journal of Business Research·1990·2 authors

26citations

the Impact of Information Load and Variability on Choice Accuracy

ACR North American Advances·1987·2 authors

11citations

A Longitudinal Study of the Use of the Elderly in Magazine Advertising

Journal of Consumer Research·1986·3 authors

86citations

The Views of Marketing Recruiters, Alumni and Students about Curriculum and Course Structure

Journal of Marketing Education·1985·2 authors

36citations

An experience curve explanation of export expansion

Journal of Business Research·1984·2 authors

128citations

"Consumer Decision Making-Fact or Fiction?" Comment

Journal of Consumer Research·1980·1 author

7citations