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The impact of choice phase and task complexity on consumer decision making · Study

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ArticleThe impact of choice phase and task complexity on consumer decision making

Michael L. Ursic1990

Article1990

The impact of choice phase and task complexity on consumer decision making

Michael L. Ursic · James G. Helgeson

26 citations·0/0 files stored·Journal of Business Research

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1962Statistical principles in experimental design.1979An Information Processing Theory of Consumer Choice 1969Intransitivity of preferences.1976Task complexity and contingent processing in decision making: An information search and protocol analysis 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis 1982Contingent decision behavior.

Cited by

2020Sustainable bottled water: How nudging and Internet Search affect consumers’ choices 2014Consumers׳ perception of the complexity of selected household purchase decisions 2020Examining salesperson versus sales manager evaluation of customer opportunities: A psychological momentum perspective on optimism, confidence, and overconfidence 2000The Effects of Stakes and Threat on Foreign Policy Decision‐Making 2009Do the size of consideration set and the source of the better competing option influence post-choice regret?

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2000Processus de choix construit du consommateurarticle · 13 shared references 1993Information Load, Cost/Benefit Assessment and Decision Strategy Variabilityarticle · 12 shared references 1980Some effects on information load on search patterns used to analyze performance reportsarticle · 10 shared references 1988Information Processing and Decision making Cognitive Aspects of Economic Behaviourchapter · 10 shared references 2009L’effet de stimuli externes et des variables individuelles sur le traitement initial de l’information par le consommateurarticle · 10 shared references 1991Product Quality: An Investigation into the Concept and How It Is Perceived by Consumersarticle · 9 shared references

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Year1990

Typearticle

Published1990-08-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations26

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1016/0148-2963(90)90006-y

openalex_workW1990650820

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