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The impact of choice phase and task complexity on consumer decision making
16 references·5 citing·39 second hop
The impact of choice phase and task complexity on consumer decision making (1990)The impact of choice phase and task compl…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Information Load and Consumer Decision Making (1982)Information Load and Consumer…Contingent decision behavior. (1982)Contingent decision behavior.Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis (1980)Effects of Prior Knowledge an…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …An Information Processing Theory of Consumer Choice (1979)An Information Processing The…Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Task complexity and contingen…Consumer Choice Strategies: Simplifying Vs. Optimizing (1975)Consumer Choice Strategies: S…An eye fixation analysis of multialternative choice (1975)An eye fixation analysis of m…The harassed decision maker: Time pressures, distractions, and the use of evidence. (1974)The harassed decision maker: …Brand Choice Behavior as a Function of Information Load: Replication and Extension (1974)Brand Choice Behavior as a Fu…Brand Choice Behavior as a Function of Information Load (1974)Brand Choice Behavior as a Fu…Brand Choice Behavior as a Function of Information Load (1974)Brand Choice Behavior as a Fu…Issues in Marketing's Use of Multi-Attribute Attitude Models (1973)Issues in Marketing's Use of …Intransitivity of preferences. (1969)Intransitivity of preferences.Statistical principles in experimental design. (1962)Statistical principles in exp…Sustainable bottled water: How nudging and Internet Search affect consumers’ choices (2020)Sustainable bottled water: Ho…Examining salesperson versus sales manager evaluation of customer opportunities: A psychological momentum perspective on optimism, confidence, and overconfidence (2020)Examining salesperson versus …Consumers׳ perception of the complexity of selected household purchase decisions (2014)Consumers׳ perception of the …Do the size of consideration set and the source of the better competing option influence post-choice regret? (2009)Do the size of consideration …The Effects of Stakes and Threat on Foreign Policy Decision‐Making (2000)The Effects of Stakes and Thr…The Theory of Buyer Behavior (1971)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Comparison of Bayesian and regression approaches to the study of information processing in judgment (1971)Elimination by aspects: A theory of choice. 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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1962Statistical principles in experimental design.27,141 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1969Intransitivity of preferences.2,195 cited
  • 1976Task complexity and contingent processing in decision making: An information search and protocol analysis1,965 cited
  • 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis1,344 cited
  • 1982Contingent decision behavior.1,244 cited
  • 1982Information Load and Consumer Decision Making778 cited
  • 1974The harassed decision maker: Time pressures, distractions, and the use of evidence.753 cited
  • 1974Brand Choice Behavior as a Function of Information Load710 cited
  • 1973Issues in Marketing's Use of Multi-Attribute Attitude Models683 cited
  • 1975Consumer Choice Strategies: Simplifying Vs. Optimizing647 cited
  • 1974Brand Choice Behavior as a Function of Information Load: Replication and Extension509 cited
  • 1974Brand Choice Behavior as a Function of Information Load

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308 cited
  • 1975An eye fixation analysis of multialternative choice287 cited
  • Cited by

    • 2020Sustainable bottled water: How nudging and Internet Search affect consumers’ choices57 cited
    • 2014Consumers׳ perception of the complexity of selected household purchase decisions28 cited
    • 2020Examining salesperson versus sales manager evaluation of customer opportunities: A psychological momentum perspective on optimism, confidence, and overconfidence21 cited
    • 2000The Effects of Stakes and Threat on Foreign Policy Decision‐Making16 cited
    • 2009Do the size of consideration set and the source of the better competing option influence post-choice regret?12 cited