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• 1993Developing and Enhancing Marketing Students’ Skills: Written and Oral Communication, Intuition, Creativity, and Computer Usage30 cited
• 1990Tips from Top Advertising Executives: Implications for Advertising Education23 cited
• 1989Entry-Level Marketing Research Recruits: What do Recruiters Need?22 cited
• 2005Assessing Faculty Beliefs About the Importance of Various Marketing Job Skills18 cited
• 2006Building Skills with Professional Activity Reports18 cited
• 2004Modular Experiential Learning for Business-to-Business Marketing Courses17 cited
• 1998Required and Elective Marketing Courses: How Far Have We Come in Twenty Years?14 cited
• 1991The Decision-Making Process Underlying Curriculum Revision14 cited
• 201150 Ways to Enhance Student Career Success in and out of Advertising and Marketing Classrooms10 cited
• 1998Developing Business-Ready Marketing Professionals: The Strategic Focus of the Asian International Marketing (AIM) Program9 cited
• 1993Scaled Case Grading Forms: A Method to Improve the Assessment of Student Case Performance8 cited
• 2023DRIVERS OF MARKETING CAREER SUCCESS7 cited