Scaled Case Grading Forms: A Method to Improve the Assessment of Student Case Performance

Abstract

Though case assignments are valuable learning tools in marketing instruction, grading written cases is often a difficult and time-consuming task. The authors introduce scaled case grading forms as one method that several marketing educators have found useful. Scaled case grading forms directly indicate the instructor’s goals and areas of strong and weak student performance and clearly demonstrate to students how the overall case grade is determined. The authors provide examples of scaled case grading forms for general marketing cases, cases aimed at specific marketing mix elements, and cases emphasizing how to use marketing tools.

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