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Developing Creative Problem Solving Skills in Marketing Case Analysis · Study

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ArticleDeveloping Creative Problem Solving Skills in Marketing Case Analysis

Dale A. Lunsford1990

Article1990

Developing Creative Problem Solving Skills in Marketing Case Analysis

Dale A. Lunsford

27 citations·0/0 files stored·Marketing Education Review

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Management and Marketing Education Problem and Project Based Learning Business and Management Studies

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References

1989Developing Critical Thinkers: Challenging Adults to Explore Alternative Ways of Thinking and Acting 2007Marketing management : knowledge and skills 1977Marketing Management: Text and Cases

Cited by

2013The Challenge of Assessing Creative Problem Solving in Client-Based Marketing Development Projects 1993The Case Method of Instruction: Student-Led Presentations and Videotaping 1998Writing Behavioral Learning Objectives for Marketing Courses: Meeting the Challenge of AACSB Outcomes Assessment 2018KEEPING GOLIATH ON HIS TOES: A CASE-DISCUSSION METHOD FOR INCREASING ENGAGEMENT AND INDIVIDUAL ACCOUNTABILITY IN LARGE CLASSES 1994Improving Performance in Case Courses: An Argument for Behaviorally Anchored Rating Scales 1998Developing Business-Ready Marketing Professionals: The Strategic Focus of the Asian International Marketing (AIM) Program 1993Scaled Case Grading Forms: A Method to Improve the Assessment of Student Case Performance 1993Successful Student Case Analysis Strategies

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2009Reframing Professional Development Through Understanding Authentic Professional Learningarticle · 1 shared reference 1991Teaching Learners To Be Self-Directedarticle · 1 shared reference 1998Promoting reflection in professional courses: The challenge of contextarticle · 1 shared reference 1989Developing Critical Thinkersarticle · 1 shared reference 2001Using journal writing to enhance reflective practicearticle · 1 shared reference 2000Expanding Conceptions of Experiential Learning: A Review of the Five Contemporary Perspectives on Cognitionarticle · 1 shared reference

Details

Year1990

Typearticle

Published1990-11-01

VenueMarketing Education Review

ISSN-L1052-8008

Languageen

Citations27

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.1080/10528008.1990.11488290

openalex_workW2531945586

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