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Developing Creative Problem Solving Skills in Marketing Case Analysis
3 references·8 citing·39 second hop
Developing Creative Problem Solving Skills in Marketing Case Analysis (1990)Developing Creative Problem Solving Skill…Marketing management : knowledge and skills (2007)Marketing management : knowle…Developing Critical Thinkers: Challenging Adults to Explore Alternative Ways of Thinking and Acting (1989)Developing Critical Thinkers:…Marketing Management: Text and Cases (1977)Marketing Management: Text an…KEEPING GOLIATH ON HIS TOES: A CASE-DISCUSSION METHOD FOR INCREASING ENGAGEMENT AND INDIVIDUAL ACCOUNTABILITY IN LARGE CLASSES (2018)KEEPING GOLIATH ON HIS TOES: …The Challenge of Assessing Creative Problem Solving in Client-Based Marketing Development Projects (2013)The Challenge of Assessing Cr…Writing Behavioral Learning Objectives for Marketing Courses: Meeting the Challenge of AACSB Outcomes Assessment (1998)Writing Behavioral Learning O…Developing Business-Ready Marketing Professionals: The Strategic Focus of the Asian International Marketing (AIM) Program (1998)Developing Business-Ready Mar…Improving Performance in Case Courses: An Argument for Behaviorally Anchored Rating Scales (1994)Improving Performance in Case…The Case Method of Instruction: Student-Led Presentations and Videotaping (1993)The Case Method of Instructio…Successful Student Case Analysis Strategies (1993)Successful Student Case Analy…Scaled Case Grading Forms: A Method to Improve the Assessment of Student Case Performance (1993)Scaled Case Grading Forms: A …Experiential Learning : Experience as the Source of Learning and Development (1983)The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)Teaching Creativity in the Marketing Curriculum (2014)Factors Affecting Creative Problem Solving in the Blended Learning Environment: A Review of the Literature (2015)The Impact of Live Cases on Student Skill Development in Marketing Courses (2021)Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Management education and development : drift or thrust into the 21st century? (1988)Teaching and the Case Method (1989)If it Walks Like a Duck...: Concerns about Quackery in Marketing Education (2004)El estudio de caso como estrategia de enseñanza en el área de administración (2006)Strategic marketing management (2023)Paradigm Shifts in Business Education: Using Active Learning to Deliver Services Marketing Content (1994)Meeting the Challenges to Undergraduate Marketing Education (1997)Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search? (2003)Cash for Comment (2009)The Development of Competent Marketing Professionals (2009)Preparing Instructional Objectives (2010)The critical incident technique. (1954)Determinants of perceived fairness of performance evaluations. (1986)Critical Incident Technique (2007)Fifty Years and Going Strong: What Makes Behaviorally Anchored Rating Scales So Perennial as an Appraisal Method? (2015)Measurement and evaluation in teaching (1965)Classroom Techniques in Teaching by the Case Method (1976)Measurement and evaluation in education and psychology. (1980)Dispensability of member effort and group motivation losses: Free-rider effects. (1983)Collaborative Learning: A Sourcebook for Higher Education. (1992)Social loafing: A meta-analytic review and theoretical integration. (1993)The efficacy of the case method in tertiary business education: A scoping review: 2000-2022 (2024)A Procedure for Scaling Perceptions of Lodging Quality (1994)Negative practice–value correlations in the GLOBE data: Unexpected findings, questionnaire limitations and research directions (2010)Consumer characteristics and their effect on accepting online shopping, in the context of different product types (2011)Barriers to Entry and Market Entry Decisions in Consumer and Industrial Goods Markets (1989)A Comparison of the Quality of European, Japanese and U.S. Mission Statements: (2004)Empowering salespeople: Personal, managerial, and organizational perspectives (2005)Teaching Learners To Be Self-Directed (1991)Promoting reflection in professional courses: The challenge of context (1998)Reframing Professional Development Through Understanding Authentic Professional Learning (2009)
this work references cited by second hop

References

  • 1989Developing Critical Thinkers: Challenging Adults to Explore Alternative Ways of Thinking and Acting1,352 cited
  • 2007Marketing management : knowledge and skills150 cited
  • 1977Marketing Management: Text and Cases97 cited

Cited by

  • 2013The Challenge of Assessing Creative Problem Solving in Client-Based Marketing Development Projects25 cited
  • 1993The Case Method of Instruction: Student-Led Presentations and Videotaping25 cited
  • 1998Writing Behavioral Learning Objectives for Marketing Courses: Meeting the Challenge of AACSB Outcomes Assessment21 cited
  • 2018KEEPING GOLIATH ON HIS TOES: A CASE-DISCUSSION METHOD FOR INCREASING ENGAGEMENT AND INDIVIDUAL ACCOUNTABILITY IN LARGE CLASSES13 cited
  • 1994Improving Performance in Case Courses: An Argument for Behaviorally Anchored Rating Scales10 cited
  • 1998Developing Business-Ready Marketing Professionals: The Strategic Focus of the Asian International Marketing (AIM) Program9 cited
  • 1993Scaled Case Grading Forms: A Method to Improve the Assessment of Student Case Performance8 cited
  • 1993Successful Student Case Analysis Strategies8 cited

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