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L. McTier Anderson · Study

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L. McTier Anderson

2 works· latest 1995· 1 institutionscluster: provisional

h-index2

i102

Citations72

Works here2

94

95

Most cited in this library

McCarthy’s 4Ps: Timeworn or Time-Tested?1995 · 47 citations
Marketing science: Where's the beef?1994 · 25 citations

Works

2 shown

McCarthy’s 4Ps: Timeworn or Time-Tested?

The Journal of Marketing Theory and Practice·1995·2 authors

47citations

Marketing science: Where's the beef?

Business Horizons·1994·1 author

25citations