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Marketing science: Where's the beef? · Study

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ArticleMarketing science: Where's the beef?

L. McTier Anderson1994

Article1994

Marketing science: Where's the beef?

L. McTier Anderson

25 citations·0/0 files stored·Business Horizons

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Marketing and Advertising Strategies Management and Marketing Education Business and Management Studies

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References

1983"Paradigms Lost": On Theory and Method in Research in Marketing 1976The Nature and Scope of Marketing 1983General Theories and the Fundamental Explananda of Marketing 1978Consumer Research: A State of the Art Review 1983Is Science Marketing?1983Marketing Theory: The Philosophy of Marketing Science 1980The Art of Asking Questions 1978Strategic Windows

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2001Marketing research in the new millennium: emerging issues and trends 2002Advertising Research and its Influence on Managerial Practice 2006How do advertising creative directors perceive research?2018Marketing, Rhetoric, and Control 2024Marketing Is a Transdisciplinary Body of Knowledge

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Year1994

Typearticle

Published1994-01-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations25

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/s0007-6813(05)80221-6

openalex_workW2145003656

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