SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing science: Where's the beef?
16 references·5 citing·37 second hop
Marketing science: Where's the beef? (1994)Marketing science: Where's the beef?Towards a Theory of Marketing (2006)Towards a Theory of MarketingPrediction of Consumer Behavior by Experts and Novices (1991)Prediction of Consumer Behavi…Marketing Theory: The Philosophy of Marketing Science (1983)Marketing Theory: The Philoso…Is Science Marketing? (1983)Is Science Marketing?General Theories and the Fundamental Explananda of Marketing (1983)General Theories and the Fund…"Paradigms Lost": On Theory and Method in Research in Marketing (1983)"Paradigms Lost": On Theory a…The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model (1982)The Macromarketing/Micromarke…The Art of Asking Questions (1980)The Art of Asking QuestionsHistorical Research in Marketing (1980)Historical Research in Market…Strategic Windows (1978)Strategic WindowsConsumer Research: A State of the Art Review (1978)Consumer Research: A State of…Marketing Theory: Conceptual Foundations of Research in Marketing (1977)Marketing Theory: Conceptual …The Nature and Scope of Marketing (1976)The Nature and Scope of Marke…Metatheory and Consumer Research (1974)Metatheory and Consumer Resea…Towards a Theory of Marketing (1948)Towards a Theory of MarketingThe Development of the Science of Marketing: An Exploratory Survey (1945)The Development of the Scienc…Marketing Is a Transdisciplinary Body of Knowledge (2024)Marketing Is a Transdisciplin…Marketing, Rhetoric, and Control (2018)Marketing, Rhetoric, and Cont…How do advertising creative directors perceive research? (2006)How do advertising creative d…Advertising Research and its Influence on Managerial Practice (2002)Advertising Research and its …Marketing research in the new millennium: emerging issues and trends (2001)Marketing research in the new…The Structure of Scientific Revolutions (1963)Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria (1986)In Defense of Being “Native”: The Case for Insider Academic Research (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)The Discovery of Grounded Theory (2017)Advances in Consumer Research (2025)The Structure of Science (1961)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)An Information Processing Theory of Consumer Choice (1979)Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria (1986)A history of schools of marketing thought (2005)Corporate social responsibility: investigating theory and research in the marketing context (2008)Explanation in Geography (1969)Explanation in Geography (1970)The History of Marketing Thought (1976)Marketing, Scientific Progress, and Scientific Method (1983)Early Development of the Philosophy of Marketing Thought (1990)Strategic Responses to New Technologies and Their Impact on Firm Performance (2004)Falsification and the Methodology of Scientific Research Programmes (1970)The Logic of Scientific Discovery (2013)Strategic responses to technological threats (1976)The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance (2006)The human factor: Investments in employee human capital, productivity, and SME internationalization (2016)Stakeholders, stakeholder theory and Corporate Social Responsibility (CSR) (2024)A Paradigm for Developing Better Measures of Marketing Constructs (1979)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream (2003)Convergent and Discriminant Validity of Television Commercial Rating Scales (1983)Systematics and CSR (1995)Advancing marketing theory and practice: guidelines for crafting research propositions (2021)Lay Foibles and Expert Fables in Judgments about Risk (1982)Attitude intensity, importance, and certainty and susceptibility to response effects. (1988)The Impact of Relative Standards on the Propensity to Disclose (2011)Field studies of French and Raven's bases of power: Critique, reanalysis, and suggestions for future research. (1985)What is Consumer Research? (1987)Examining the Concurrent and Predictive Validity of Single Items in Ecological Momentary Assessments (2022)
this work references cited by second hop

References

  • 1983"Paradigms Lost": On Theory and Method in Research in Marketing772 cited
  • 1976The Nature and Scope of Marketing616 cited
  • 1983General Theories and the Fundamental Explananda of Marketing444 cited
  • 1978Consumer Research: A State of the Art Review347 cited
  • 1983Is Science Marketing?325 cited
  • 1983Marketing Theory: The Philosophy of Marketing Science282 cited
  • 1980The Art of Asking Questions275 cited
  • 1978Strategic Windows206 cited
  • 1974Metatheory and Consumer Research194 cited
  • 1980Historical Research in Marketing188 cited
  • 1977Marketing Theory: Conceptual Foundations of Research in Marketing142 cited
  • 2006Towards a Theory of Marketing120 cited
  • 1991Prediction of Consumer Behavior by Experts and Novices119 cited
  • 1945The Development of the Science of Marketing: An Exploratory Survey111 cited
  • 1982The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model103 cited
  • 1948Towards a Theory of Marketing82 cited

Cited by

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2001Marketing research in the new millennium: emerging issues and trends146 cited
  • 2002Advertising Research and its Influence on Managerial Practice19 cited
  • 2006How do advertising creative directors perceive research?15 cited
  • 2018Marketing, Rhetoric, and Control13 cited
  • 2024Marketing Is a Transdisciplinary Body of Knowledge6 cited