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ArticleMetatheory and Consumer Research

Beverlee B. Anderson1974

Article1974

Metatheory and Consumer Research

Beverlee B. Anderson · Gerald Zaltman · Christian R. A. Pinson · Reinhard Angelmar

194 citations·0/0 files stored·Journal of Marketing

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Consumer Behavior and Market Dynamics Consumer Behavior in Brand Consumption and Identification Business Strategies and Management Research

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Year1974

Typearticle

Published1974-10-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations194

Files0 public / 0

ShelfConsumer Behavior and Market Dynamics

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doi10.2307/1250410

openalex_workW2093469713

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