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Metatheory and Consumer Research
0 references·16 citing·49 second hop
Metatheory and Consumer Research (1974)Metatheory and Consumer ResearchAdvancing marketing theory and practice: guidelines for crafting research propositions (2021)Advancing marketing theory an…Qualitative Data Analysis (2020)Qualitative Data AnalysisParadigms at play and implications for validity in social marketing research (2011)Paradigms at play and implica…Modele zachowań konsumentów na rynku usług finansowych (2007)Modele zachowań konsumentów n…The Economics of Quality in the Hotel Business (2002)The Economics of Quality in t…Managers’ understanding of theoretical concepts: the case of market orientation (2002)Managers’ understanding of th…Systematics and CSR (1995)Systematics and CSRL'efficacité des instruments d'études: évaluation des échelles de mesure (1991)L'efficacité des instruments …Models of Stress in Organizational Research: A Metatheoretical Perspective (1988)Models of Stress in Organizat…Evaluating and Improving Argument-Centered Works in Marketing (1987)Evaluating and Improving Argu…The Generalizability of Psychographic Market Segments across Geographic Locations (1986)The Generalizability of Psych…THE NATURE OF MANAGEMENT? 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(1990)Zdolność sieciowa jako czynnik przewagi konkurencyjnej na rynku przedsiębiorstw (2010)Marketing organizacji sieciowych usług profesjonalnych w procesie tworzenia wartości dla klienta (2014)Readings in Attitude Theory and Measurement (1968)A Paradigm for Developing Better Measures of Marketing Constructs (1979)La recherche d'information par le consommateur : Proposition d'une échelle de mesure (1993)Les « mondes de la carrière » : Le cadre de référence de carrière et sa définition opérationnelle (2010)Measuring Affective Reactions Induced by Social Campaigns: Complementarity and Convergence of Iconic and Verbal Measures (2012)Advances in Consumer Research (2025)A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)An Examination of Three Multidimensional Profiles for Assessing Consumer Reactions to Advertisements (1989)A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising (1991)Consumer perceptions of bundles and time‐limited promotion deals: Do contracts matter? 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  • 1982Similarities between conflict and cooperation in the marketing channel32 cited
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Evaluating and Improving Argument-Centered Works in Marketing
31 cited
  • 2002The Economics of Quality in the Hotel Business31 cited