The Concept and Application of Life Style Segmentation

Joseph T. Plummer

688 citations0/0 files storedJournal of Marketing

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Consumer Behavior and Market Dynamics Marketing and Advertising Strategies Customer churn and segmentation

Abstract

A NEW dimension for segmenting markets has been developed in recent years. This new method, called life style segmentation, has been useful for marketing and advertising planning. The purpose of this article is to describe the theory behind life style segmentation and discuss how it has been and can be applied. Life style segmentation is the marriage of two concepts into a single system. One of the concepts is life style patterns and the other is market segmentation. In order to discuss the uses of life style segmentation, it is important first to examine briefly each component of the system and then the uses of the total system.

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1975Psychographics: A Critical Review 2002Lifestyle Segmentation 1982Person-Situation: Segmentation's Missing Link 1993The concept of lifestyle: a review 2000Konsumsoziologie — Eine vergessene Disziplin 2016Relationship between Perceived Risk, Evaluation, Satisfaction, and Behavioral Intention: A Case of Local-Festival Visitors 1995Psychographic constructs and demographic segments 2000The Influence of Hedonic Values on Consumer Behaviors

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