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The Concept and Application of Life Style Segmentation
0 references·16 citing·49 second hop
The Concept and Application of Life Style Segmentation (1974)The Concept and Application of Life Style…Marketing analytics: Methods, practice, implementation, and links to other fields (2018)Marketing analytics: Methods,…Relationship between Perceived Risk, Evaluation, Satisfaction, and Behavioral Intention: A Case of Local-Festival Visitors (2016)Relationship between Perceive…Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India (2010)Influence of demographics, ps…Consumer lifestyles and online shopping continuance intention (2010)Consumer lifestyles and onlin…Consumer Lifestyles and Adoption of High-Technology Products: A Case of South Korea (2009)Consumer Lifestyles and Adopt…Lifestyle Segmentation (2002)Lifestyle SegmentationThe Influence of Hedonic Values on Consumer Behaviors (2000)The Influence of Hedonic Valu…Konsumsoziologie — Eine vergessene Disziplin (2000)Konsumsoziologie — Eine verge…Benefit segmentation by factor analysis: an improved method of targeting customers for financial services (1996)Benefit segmentation by facto…Psychographic constructs and demographic segments (1995)Psychographic constructs and …Life-Style Segmentation with Tailored Interviewing (1995)Life-Style Segmentation with …The Role of Personal Values and Demographics in Predicting Television Viewing Behavior: Implications for Theory and Application (1993)The Role of Personal Values a…The concept of lifestyle: a review (1993)The concept of lifestyle: a r…TARGETING, SEGMENTS AND POSITIONING (1991)TARGETING, SEGMENTS AND POSIT…Person-Situation: Segmentation's Missing Link (1982)Person-Situation: Segmentatio…Psychographics: A Critical Review (1975)Psychographics: A Critical Re…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)The impact of affect on service quality and satisfaction: the moderation of service contexts (2006)Reconfiguring Chinese cultural values and their tourism implications (2015)Exploring the Antecedents of Brand Loyalty and Electronic Word of Mouth in Social-Media-Based Brand Communities: Do Gender Differences Matter? 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  • 1975Psychographics: A Critical Review534 cited
  • 2002Lifestyle Segmentation257 cited
  • 1982Person-Situation: Segmentation's Missing Link226 cited
  • 1993The concept of lifestyle: a review161 cited
  • 2000Konsumsoziologie — Eine vergessene Disziplin160 cited
  • 2016Relationship between Perceived Risk, Evaluation, Satisfaction, and Behavioral Intention: A Case of Local-Festival Visitors152 cited
  • 1995Psychographic constructs and demographic segments139 cited
  • 2000The Influence of Hedonic Values on Consumer Behaviors136 cited
  • 2010Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India126 cited
  • 1996Benefit segmentation by factor analysis: an improved method of targeting customers for financial services123 cited
  • 1995Life-Style Segmentation with Tailored Interviewing112 cited
  • 2009Consumer Lifestyles and Adoption of High-Technology Products: A Case of South Korea111 cited
  • 1991TARGETING, SEGMENTS AND POSITIONING109 cited
  • 2018Marketing analytics: Methods, practice, implementation, and links to other fields107 cited

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1993
The Role of Personal Values and Demographics in Predicting Television Viewing Behavior: Implications for Theory and Application
107 cited
  • 2010Consumer lifestyles and online shopping continuance intention106 cited