The Generalizability of Psychographic Market Segments across Geographic Locations

Jack A. Lesser · Marie Adele Hughes

102 citations0/0 files storedJournal of Marketing

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Abstract

Psychographic segmentation solutions developed for 17 different cities were compared. The findings indicate that psychographic segments which are developed for markets in one geographic location are generalizable to markets in other geographic locations.

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References

1970Applied factor analysis 1978Issues and Advances in Segmentation Research 1974The Concept and Application of Life Style Segmentation 1975Psychographics: A Critical Review 1974Life style and psychographics 1974Metatheory and Consumer Research 1963Analysis of Proximities as a Technique for the Study of Information Processing in Man 1979The Effectiveness of Marketing's "R&D" for Marketing Management: An Assessment

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1996Regional Geography, the Overlooked Sampling Variable in Advertising Content Analysis

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