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Consumer behavior in the Italian mobile telecommunication market · Study

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ArticleConsumer behavior in the Italian mobile telecommunication market

Clelia Mazzoni2007

Article2007

Consumer behavior in the Italian mobile telecommunication market

Clelia Mazzoni · Laura Castaldi · Felice Addeo

103 citations·0/0 files stored·Telecommunications Policy

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Customer churn and segmentation Technology Adoption and User Behaviour ICT Impact and Policies

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References

1956The Presentation of Self in Everyday Life.2002Social Research Methods: Qualitative and Quantitative Approaches 1989A Social Psychologist Discovers Chicago Sociology 1979The Research Act: A Theoretical Introduction to Sociological Methods 2010SAGE Handbook of Mixed Methods in Social & Behavioral Research 2013A First Course in Factor Analysis 2012Social Research Methods: Qualitative and Quantitative Approaches 1993A First Course in Factor Analysis

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2014Strategy and business model design in dynamic telecommunications industries: A study on Italian mobile network operators 2014The development of service quality dimensions for internet service providers: Retaining customers of different usage patterns 2014Effect of the customer experience on satisfaction with smartphones: Assessing smart satisfaction index with partial least squares 2015Internet service providers' service quality and its effect on customer loyalty of different usage patterns 2013Mobile customer segmentation based on smartphone measurement

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Year2007

Typearticle

Published2007-10-02

VenueTelecommunications Policy

ISSN-L0308-5961

Languageen

Citations103

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.telpol.2007.07.009

openalex_workW2010436786

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2010Discovering behavioral segments in the mobile phone market

2015Switching behavior and customer satisfaction in mobile services: Analyzing virtual and traditional operators

2019Market segmentation using high-dimensional sparse consumers data