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What is Consumer Research? · Study

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ArticleWhat is Consumer Research?

Morris B. Holbrook1987

Article1987

What is Consumer Research?

Morris B. Holbrook

280 citations·0/0 files stored·Journal of Consumer Research

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Consumer Behavior and Market Dynamics Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1978Consumer Research: A State of the Art Review

Cited by

2009The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies 2006Qualitative marketing research: a cultural approach 1992Personal Factors Related to Consumer Product Disposal Tendencies 2018Humor, Comedy, and Consumer Behavior 2017Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy 2018Are they willing to work for you? An employee-centric view to employer brand attractiveness 2012Cultural pluralism: Uncovering consumption patterns in a multicultural environment 2010Value co‐creation and resource based perspectives for strategic sourcing

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Details

Year1987

Typearticle

Published1987-06-01

VenueJournal of Consumer Research

ISSN-L0093-5301

Languageen

Citations280

Files0 public / 0

ShelfConsumer Behavior and Market Dynamics

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doi10.1086/209099

openalex_workW2160754173

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