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What is Consumer Research?

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References

1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
1978Consumer Research: A State of the Art Review347 cited

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2012Cultural pluralism: Uncovering consumption patterns in a multicultural environment51 cited
2010Value co‐creation and resource based perspectives for strategic sourcing49 cited
2020For re-institutionalizing the marketing discipline in Era V49 cited
2018The Reverse Socialization of Sport Fans: How Children Impact Their Parents’ Sport Fandom48 cited
2022The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal45 cited
2023Crypto cravings: Gender differences in crypto investment intentions and the mediating roles of financial overconfidence and personality

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44 cited

2014Relational marketing: development, debates and directions44 cited

1995Marketing, Theory Borrowing, and Critical Reflection42 cited

2014Shifting paradigms for fashion: from total to global to smart consumer experience40 cited

2024Fifty‐two years of consumer research based on social exchange theory: A review and research agenda using topic modeling36 cited