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ArticleTowards a Theory of Marketing

Wroe Alderson1948

Article1948

Towards a Theory of Marketing

Wroe Alderson · Reavis Cox

82 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Management Theory and Practice Business and Management Studies

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2012Shaping exchanges, building markets 2006The ordering of marketing theory: the influence of McCarthyism and the Cold War 2014Sustainable supply chain management when focal firms are complex: a network perspective 2016Joint markets 2010Business networks and retail internationalization: A case analysis in the fashion industry 2013The past and the future of business marketing theory 1984An Alternative Paradigm for Marketing Theory 1983The Application of General Systems Theory to an Analysis of Marketing Systems

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Year1948

Typearticle

Published1948-10-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations82

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1246823

openalex_workW4296353554

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