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Towards a Theory of Marketing
0 references·16 citing·57 second hopsampled
Towards a Theory of Marketing (1948)Towards a Theory of MarketingMarketing’s identity crisis: insights from the history of marketing thought (2017)Marketing’s identity crisis: …Joint markets (2016)Joint marketsB2B: A Paradigm Shift from Economic Exchange to Behavioral Theory: A Quest for Better Explanations and Predictions (2016)B2B: A Paradigm Shift from Ec…The role of design in the future of digital channels: Conceptual insights and future research directions (2015)The role of design in the fut…The Concept of “Value” in the Theory of Marketing (2015)The Concept of “Value” in the…Sustainable supply chain management when focal firms are complex: a network perspective (2014)Sustainable supply chain mana…The past and the future of business marketing theory (2013)The past and the future of bu…Shaping exchanges, building markets (2012)Shaping exchanges, building m…Position and potential of service-dominant logic - Evaluated in an ‘ism’ frame for further development (2011)Position and potential of ser…Business networks and retail internationalization: A case analysis in the fashion industry (2010)Business networks and retail …The ordering of marketing theory: the influence of McCarthyism and the Cold War (2006)The ordering of marketing the…Reading Wroe: On the Biopoetics of Alderson’s Functionalism (2002)Reading Wroe: On the Biopoeti…Some Late Nineteenth-Century Antecedents of Marketing Theory (1999)Some Late Nineteenth-Century …Marketing science: Where's the beef? 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  • 2012Shaping exchanges, building markets108 cited
  • 2006The ordering of marketing theory: the influence of McCarthyism and the Cold War108 cited
  • 2014Sustainable supply chain management when focal firms are complex: a network perspective102 cited
  • 2016Joint markets83 cited
  • 2010Business networks and retail internationalization: A case analysis in the fashion industry78 cited
  • 2013The past and the future of business marketing theory61 cited
  • 1984An Alternative Paradigm for Marketing Theory54 cited
  • 1983The Application of General Systems Theory to an Analysis of Marketing Systems52 cited
  • 2011Position and potential of service-dominant logic - Evaluated in an ‘ism’ frame for further development48 cited
  • 2015The role of design in the future of digital channels: Conceptual insights and future research directions33 cited
  • 2016B2B: A Paradigm Shift from Economic Exchange to Behavioral Theory: A Quest for Better Explanations and Predictions33 cited
  • 2017Marketing’s identity crisis: insights from the history of marketing thought32 cited
  • 2015The Concept of “Value” in the Theory of Marketing26 cited
  • 1994Marketing science: Where's the beef?25 cited

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  • 1999Some Late Nineteenth-Century Antecedents of Marketing Theory23 cited
  • 2002Reading Wroe: On the Biopoetics of Alderson’s Functionalism20 cited