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Wroe Alderson · Study
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Author
Wroe Alderson
22 works
· latest 2006
· 1 institutions
cluster: provisional
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18
i10
21
Citations
2,733
Works here
22
48
49
50
52
56
57
58
63
64
65
66
68
06
Most cited in this library
Marketing Behavior and Executive Action
1958 · 613 citations
Dynamic marketing behavior : a functionalist theory of marketing
1965 · 384 citations
Market Behavior and Executive Action
1958 · 360 citations
Marketing behavior and executive action : a functionalist approach to marketing theory
1957 · 330 citations
Marketing efficiency and the principle of Postponement
2006 · 207 citations
Works
22 shown
Marketing efficiency and the principle of Postponement
Springer eBooks
·
2006
·
1 author
·
chapter
207
citations
Towards a Theory of Marketing
Springer eBooks
·
2006
·
2 authors
·
chapter
120
citations
The Analytical Framework for Marketing
Springer eBooks
·
2006
·
1 author
·
chapter
46
citations
Researcher Finds a Void in Freud… Advertisers Urged to Follow Path of Rational Problem Solving Rather than of Instinctive Drives
Springer eBooks
·
2006
·
1 author
·
chapter
1
citations
Planning and Problem Solving in Marketing
Journal of Marketing Research
·
1968
·
2 authors
65
citations
Theory in Marketing
Ekonomisk Tidskrift
·
1966
·
4 authors
11
citations
Toward a Formal Theory of Transactions and Transvections
Journal of Marketing Research
·
1965
·
2 authors
150
citations
Dynamic marketing behavior : a functionalist theory of marketing
·
1965
·
1 author
384
citations
Patents and progress : the sources and impact of advancing technology
R.D. Irwin eBooks
·
1965
·
3 authors
·
book
11
citations
Marketing and the Computer
Journal of Marketing Research
·
1964
·
3 authors
20
citations
The Study of Society: A Unified Approach
Journal of Marketing Research
·
1964
·
2 authors
·
other
72
citations
Marketing and the computer
·
1963
·
2 authors
·
book
16
citations
Marketing Behavior and Executive Action
Southern Economic Journal
·
1958
·
2 authors
613
citations
Market Behavior and Executive Action
Journal of Marketing
·
1958
·
2 authors
360
citations
Marketing behavior and executive action : a functionalist approach to marketing theory
Irwin eBooks
·
1957
·
1 author
·
book
330
citations
Charles Coolidge Parlin
Journal of Marketing
·
1956
·
1 author
18
citations
Psychology for Marketing and Economics
Journal of Marketing
·
1952
·
1 author
33
citations
Marketing Research Practice
Journal of Marketing
·
1950
·
2 authors
31
citations
Scope and Place of Wholesaling in the United States
Journal of Marketing
·
1949
·
1 author
28
citations
Towards a Theory of Marketing
Journal of Marketing
·
1948
·
2 authors
100
citations
Towards a Theory of Marketing
Journal of Marketing
·
1948
·
2 authors
82
citations
A Formula for Measuring Productivity in Distribution
Journal of Marketing
·
1948
·
1 author
35
citations