SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Planning and Problem Solving in Marketing · Study

ArticleShelves

ArticlePlanning and Problem Solving in Marketing

Arnold E. Amstutz1968

Article1968

Planning and Problem Solving in Marketing

Arnold E. Amstutz · Wroe Alderson

65 citations·0/0 files stored·Journal of Marketing Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Strategic Planning and Analysis Business and Management Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 65 citations exist upstream.

Cited by

1968A New Product Analysis and Decision Model 1979Channel Optimization in Complex Marketing Systems 1997Relationship marketing: the wheel reinvented?1990Pre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature 2015A Bayesian Network Analysis of Ethical Behavior 1970Entscheidungsprozesse unter Verwendung des Theorems von Bayes 1970A teoria da decisão bayesiana na estratégia mercadológica

Details

Year1968

Typearticle

Published1968-02-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations65

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.2307/3149811

openalex_workW1971236612

Links

Imported from OpenAlex (CC0) — nothing here is generated.