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Planning and Problem Solving in Marketing
0 references·7 citing·34 second hop
Planning and Problem Solving in Marketing (1968)Planning and Problem Solving in MarketingA Bayesian Network Analysis of Ethical Behavior (2015)A Bayesian Network Analysis o…Relationship marketing: the wheel reinvented? (1997)Relationship marketing: the w…Pre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature (1990)Pre-Aldersonian Antecedents t…Channel Optimization in Complex Marketing Systems (1979)Channel Optimization in Compl…Entscheidungsprozesse unter Verwendung des Theorems von Bayes (1970)Entscheidungsprozesse unter V…A teoria da decisão bayesiana na estratégia mercadológica (1970)A teoria da decisão bayesiana…A New Product Analysis and Decision Model (1968)A New Product Analysis and De…The Structure of Scientific Revolutions (1963)Principles of Marketing (1972)The New Institutional Economics (2002)Beyond incommensurability? Empirical expansion on diversity in research (2005)Competition, cooperation and open price associations (2009)A History of Historical Research in Marketing (2010)The Changing Role of Marketing in the Corporation (1992)The Commitment-Trust Theory of Relationship Marketing (1994)Relationships and technology: strategic implications (2002)The Great Transformation (2002)Coming of age (2012)Deterministic Equivalents for Optimizing and Satisficing under Chance Constraints (1963)Competitive Strategies for New Product Marketing Over the Life Cycle (1965)The Measurement of Cumulative Advertising Effects (1965)The Product Elimination Function (1974)STEMCOM: An Analytical Model for Marketing Control (1982)Pre-Test-Market Models: Validation and Managerial Implications (1983)Postponement, Speculation and the Structure of Distribution Channels (1965)Marketing Decision Making: A Model Building Approach (1971)Power in a Channel of Distribution: Sources and Consequences (1974)The Channel Design Decision: A Model and an Application (1987)Vertical Territorial Restrictions and Public Policy: Theories and Industry Evidence (1999)Stay in or get out the Janus? The maintenance of multiplex relationships between buyers and sellers (2007)Applied Statistical Decision Theory (1962)Decision Analysis: Introductory Lectures on Choices Under Uncertainty. (1969)Decision Analysis: Introductory Lectures on Choices Under Uncertainty. (1969)Bayesian Decision Theory in Pricing Strategy (1963)Quantitative methods in marketing (2008)A General Theory of Marketing Ethics (1986)Democracy and growth (1996)The Global competitiveness report, 1999 (2000)Macro-Social Marketing Research (2017)Analyzing two-way interaction between the competitiveness and logistics performance of countries (2019)Improving logistics performance by reforming the pillars of Global Competitiveness Index (2019)
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Cited by

  • 1968A New Product Analysis and Decision Model49 cited
  • 1979Channel Optimization in Complex Marketing Systems43 cited
  • 1997Relationship marketing: the wheel reinvented?41 cited
  • 1990Pre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature29 cited
  • 2015A Bayesian Network Analysis of Ethical Behavior20 cited
  • 1970Entscheidungsprozesse unter Verwendung des Theorems von Bayes12 cited
  • 1970A teoria da decisão bayesiana na estratégia mercadológica4 cited

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