SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Pre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature · Study

ArticleShelves

ArticlePre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature

Ron Savitt1990

Article1990

Pre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature

29 citations·0/0 files stored·Journal of the Academy of Marketing Science

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Management Theory and Practice Marketing and Advertising Strategies American History and Culture

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 29 citations exist upstream.

References

1963The Structure of Scientific Revolutions 1972Principles of Marketing 2002The New Institutional Economics 1957The Theory of Monopolistic Competition 1934The Economics of Imperfect Competition.1934Interregional and International Trade, by Bertil Ohlin 1976The Nature and Scope of Marketing 1958Marketing Behavior and Executive Action

Cited by

2005Beyond incommensurability? Empirical expansion on diversity in research 2009Competition, cooperation and open price associations 2010A History of Historical Research in Marketing

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2012Early schools of marketing thought and marketplace evolutionarticle · 11 shared references 2010Revisiting and revising Alderson’s formula to measure the productivity of the aggregate marketing systemarticle · 11 shared references 2017Marketing’s identity crisis: insights from the history of marketing thoughtarticle · 10 shared references 2007Wroe Alderson: father of modern marketingarticle · 10 shared references 2020For re-institutionalizing the marketing discipline in Era Varticle · 8 shared references 2014The quest for a general theory of the marketing systemarticle · 8 shared references

Details

Year1990

Typearticle

Published1990-09-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations29

Files0 public / 0

ShelfManagement Theory and Practice

Identifiers

doi10.1007/bf02723914

openalex_workW2073786087

Links

Imported from OpenAlex (CC0) — nothing here is generated.