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Pre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature
16 references·3 citing·33 second hop
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this work references cited by second hop

References

  • 1963The Structure of Scientific Revolutions35,276 cited
  • 1972Principles of Marketing5,587 cited
  • 2002The New Institutional Economics2,366 cited
  • 1957The Theory of Monopolistic Competition2,122 cited
  • 1934The Economics of Imperfect Competition.1,850 cited
  • 1934Interregional and International Trade, by Bertil Ohlin1,340 cited
  • 1976The Nature and Scope of Marketing616 cited
  • 1958Marketing Behavior and Executive Action613 cited
  • 1935Inter-Regional and International Trade.480 cited
  • 1983General Theories and the Fundamental Explananda of Marketing444 cited
  • 1976The History of Marketing Thought369 cited
  • 1958Market Behavior and Executive Action360 cited
  • 1989Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle314 cited
  • 1925Studies in the Economics of Overhead Costs.300 cited
  • 1948theory of monopolistic competition270 cited
  • 1972Competition and evolution in the distributive trades168 cited

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  • 2005Beyond incommensurability? Empirical expansion on diversity in research42 cited
  • 2009Competition, cooperation and open price associations28 cited
  • 2010A History of Historical Research in Marketing13 cited