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Dynamic marketing behavior : a functionalist theory of marketing · Study

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ArticleDynamic marketing behavior : a functionalist theory of marketing

Wroe Alderson1965

Article1965

Dynamic marketing behavior : a functionalist theory of marketing

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

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Year1965

Typearticle

Published1965-01-01

Languageen

Citations384

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ShelfMarketing and Advertising Strategies

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openalex_workW69025372

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