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• 1997Exploring the Implications of the Internet for Consumer Marketing1,380 cited
• 2017Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response590 cited
• 2004Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships550 cited
• 2000A conceptual framework for the analysis of vulnerability in supply chains486 cited
• 2007Aspects of sustainable supply chain management (SSCM): conceptual framework and empirical example397 cited
• 2000The Domain and Conceptual Foundations of Relationship Marketing374 cited
• 2006Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing348 cited
• 2012Toward a Service (Eco)Systems Perspective on Value Creation299 cited
• 1976Time and Consumer Behavior: An Interdisciplinary Overview298 cited
• 2007Users’ perceptions of two types of hotel reservation Web sites286 cited
• 2014Institutional logics matter when coordinating resource integration260 cited
• 2011Stakeholder marketing: a definition and conceptual framework255 cited
• 2018Archetypes of Service Innovation224 cited
• 1978Marketing as Exchange: A Theory of Transactions in the Marketplace