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Marketing efficiency and the principle of Postponement · Study

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ChapterMarketing efficiency and the principle of Postponement

Wroe Alderson2006

Chapter2006

Marketing efficiency and the principle of Postponement

207 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

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2004Supply chains and interdependence: a theoretical analysis 2007Postponement: an evolving supply chain concept 1994Designing Products and Processes for Postponement 2002The theoretical foundation of supply chain management 2004Achieving an optimal global versus domestic sourcing balance under demand uncertainty 2010Resource allocation for demand surge mitigation during disaster response 1989Furthering the Integration of Marketing and Logistics Through Customer Service in the Channel 2008Does the Current Constraints in Funding Promote Failure in Humanitarian Supply Chains?

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Year2006

Typechapter

Published2006-01-01

VenueSpringer eBooks

Languageen

Citations207

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/0-387-28181-9_8

openalex_workW26244118

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