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The Analytical Framework for Marketing · Study

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ChapterThe Analytical Framework for Marketing

Wroe Alderson2006

Chapter2006

The Analytical Framework for Marketing

46 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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2006Conceptualising, delineating and analysing business networks 2007Customer segmentation: The concepts of trust, commitment and relationships 2005The state of theory in three premier advertising journals: a research note 2017Marketing’s identity crisis: insights from the history of marketing thought 2017A Systems Approach to Understanding the Philosophical Foundation of Marketing Studies 2009Reflections on The History of Marketing Thought 2008Re-inventing Wroe?2016Conceptualisations of the consumer in marketing thought

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Year2006

Typechapter

Published2006-01-01

VenueSpringer eBooks

Languageen

Citations46

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/0-387-28181-9_4

openalex_workW1002455784

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