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Cited by

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• 2009Reflections on The History of Marketing Thought29 cited
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• 2016Conceptualisations of the consumer in marketing thought22 cited
• 2014Demand- and supply-side cross-functional relationships: an application of disconfirmation theory21 cited
• 2009Considerações sobre o conceito de marketing teoria e prática gerencial19 cited
• 2006Wroe Alderson a Life15 cited
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• 2010Revisiting and revising Alderson’s formula to measure the productivity of the aggregate marketing system12 cited
• 2010The history of marketing thought: a teaching reflection10 cited