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Marketing behavior and executive action : a functionalist approach to marketing theory · Study

BookMarketing behavior and executive action : a functionalist approach to marketing theory

Wroe Alderson1957

Book1957

Marketing behavior and executive action : a functionalist approach to marketing theory

330 citations·0/0 files stored·Irwin eBooks

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Management Theory and Practice

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2006Relationship value and relationship quality 2004A meta-analysis of the relationship between market orientation and business performance: evidence from five continents 2004Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships 2000A conceptual framework for the analysis of vulnerability in supply chains 1976Decision Making within the Household 2007Aspects of sustainable supply chain management (SSCM): conceptual framework and empirical example 2000The Domain and Conceptual Foundations of Relationship Marketing 2014Small details that make big differences

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Year1957

Typebook

Published1957-01-01

VenueIrwin eBooks

Languageen

Citations330

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW643682141

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