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Marketing behavior and executive action : a functionalist approach to marketing theory
0 references·16 citing·53 second hopsampled
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  • 2018Conceptualizing and communicating value in business markets: From value in exchange to value in use

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256 cited
  • 2007An ethical basis for relationship marketing: a virtue ethics perspective253 cited
  • 2009Marketing as promise management: regaining customer management for marketing231 cited