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Hsi-Peng Lu · Study

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Hsi-Peng Lu

1 works· latest 2014· 1 institutionscluster: provisional

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i101

Citations432

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Persuasive messages, popularity cohesion, and message diffusion in social media marketing2014 · 432 citations

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Persuasive messages, popularity cohesion, and message diffusion in social media marketing

Journal of Business Research·2014·3 authors

432citations