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Persuasive messages, popularity cohesion, and message diffusion in social media marketing · Study

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ArticlePersuasive messages, popularity cohesion, and message diffusion in social media marketing

Yu‐Ting Chang2014

Article2014

Persuasive messages, popularity cohesion, and message diffusion in social media marketing

Yu‐Ting Chang · Hueiju Yu · Hsi-Peng Lu

432 citations·0/0 files stored·Journal of Business Research

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Digital Marketing and Social Media Marketing and Advertising Strategies Media and Digital Communication

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2019Diffusion of Innovations 1 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change 2012Diffusion of Innovations 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand 1982Representing and Testing Organizational Theories: A Holistic Construal 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing 2004Understanding Changes in Belief and Attitude Toward Information Tech Nology Usage: A Theoretical Model and Longitudinal Test1

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2020Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience 2017Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation 2016Social Media Marketing: A Literature Review and Implications 2020Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context

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Year2014

Typearticle

Published2014-12-10

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations432

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.jbusres.2014.11.027

openalex_workW2086747136

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