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Charles W. Lamb · Study
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Author
Charles W. Lamb
28 works
· latest 2020
· 3 institutions
cluster: provisional
Works
28 shown
Service environment research opportunities
Journal of Services Marketing
·
2020
·
3 authors
38
citations
Some measures of interorganizational citizenship behaviors
The International Journal of Logistics Management
·
2009
·
3 authors
35
citations
Essentials of marketing, 3rd ed.
·
2009
·
4 authors
31
citations
INTERORGANIZATIONAL CITIZENSHIP BEHAVIORS: AN EMPIRICAL STUDY
Journal of Business Logistics
·
2008
·
3 authors
90
citations
A LOGISTICS STRATEGY TAXONOMY
Journal of Business Logistics
·
2008
·
3 authors
82
citations
Essentials of marketing, 2nd ed.
·
2005
·
4 authors
22
citations
Marketing, 7th ed
·
2004
·
3 authors
68
citations
Strategic Marketing Management Cases
·
2001
·
3 authors
·
book
21
citations
The measurement and dimensionality of brand associations
Journal of Product & Brand Management
·
2000
·
2 authors
1,007
citations
Integrating Skills and Content Knowledge in the Marketing Curriculum
Journal of Marketing Education
·
1995
·
3 authors
88
citations
Measuring Architectural Design Service Quality
Journal of Professional Services Marketing
·
1994
·
2 authors
62
citations
Developing and Enhancing Marketing Students’ Skills: Written and Oral Communication, Intuition, Creativity, and Computer Usage
Marketing Education Review
·
1993
·
3 authors
30
citations
The Case Method of Instruction: Student-Led Presentations and Videotaping
Marketing Education Review
·
1993
·
2 authors
25
citations
Laptop computers in industrial sales
Industrial Marketing Management
·
1991
·
3 authors
25
citations
An Evaluation of the Servqual Scales in a Retailing Setting
ACR North American Advances
·
1991
·
2 authors
260
citations
Marketing's role in product and service quality
Industrial Marketing Management
·
1988
·
3 authors
158
citations
Marketing Government and Social Services
Journal of Marketing
·
1987
·
3 authors
186
citations
Public sector marketing is different
Business Horizons
·
1987
·
1 author
61
citations
Marketing the Church
Journal of Professional Services Marketing
·
1986
·
3 authors
21
citations
The Importance of the Equity Concept in the Allocation of Public Services
Journal of Macromarketing
·
1983
·
2 authors
17
citations
The Impact of Selected Environmental Forces Upon Consumers' Willingness to Buy Foreign Products
Journal of the Academy of Marketing Science
·
1983
·
2 authors
373
citations
Source Preferences for Imported Products
Journal of Purchasing and Materials Management
·
1981
·
2 authors
97
citations
Foreign Environmental Factors Influencing American Consumers' Predispositions toward European Products
Journal of the Academy of Marketing Science
·
1980
·
2 authors
64
citations
Theoretical Developments In Marketing
·
1980
·
2 authors
·
book
219
citations
The Informativeness of Comparative Advertisements: An Empirical Investigation
Journal of Advertising
·
1979
·
3 authors
33
citations
Conceptual and theoretical developments in marketing
University Microfilms International eBooks
·
1979
·
3 authors
·
book
264
citations
Essentials of Marketing
·
1979
·
3 authors
·
book
263
citations
A Taxonomy for Comparative Advertising Research
Journal of Advertising
·
1978
·
3 authors
24
citations