BookConceptual and theoretical developments in marketingO. C. Ferrell1979Conceptual and theoretical developments in marketingO. C. Ferrell, Stephen Brown, Charles W. Lamb1979-01-01bookUniversity Microfilms International eBooks264 citationsclosedNo readable copy stored yet — this record is metadata only.Marketing and Advertising StrategiesConsumer Behavior and Marketing InfluenceConsumer Behavior and Market DynamicsAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 264 citations exist upstream.Cited by2009Risk, uncertainty and the theory of planned behavior: A tourism example2014Giving too much social support: social overload on social networking sites1983General Theories and the Fundamental Explananda of Marketing1993Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework1998Critical success factors for international education marketing1984A Prospectus for Theory Construction in Marketing1983Marketing, Scientific Progress, and Scientific Method2001Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior