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Jim Van Leuven · Study

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Jim Van Leuven

5 works· latest 1999· 2 institutionscluster: provisional

h-index5

i105

Citations110

Works here5

81

91

96

99

Most cited in this library

Male adolescents' reactions to TV beer advertisements: the effects of sports content and programming context.1996 · 37 citations
Expectangy Theory in Media and Message Selection1981 · 25 citations
Four new course competencies for majors1999 · 16 citations
Corporate organizing strategies and the scope of public relations departments1991 · 16 citations
Adolescent perceptions of underage drinkers in TV beer ads1996 · 16 citations

Works

5 shown

Four new course competencies for majors

Public Relations Review·1999·1 author

16citations

Male adolescents' reactions to TV beer advertisements: the effects of sports content and programming context.

Journal of Studies on Alcohol·1996·6 authors

37citations

Adolescent perceptions of underage drinkers in TV beer ads

Digital Commons - USU (Utah State University)·1996·6 authors

16citations

Corporate organizing strategies and the scope of public relations departments

Public Relations Review·1991·1 author

16citations

Expectangy Theory in Media and Message Selection

Communication Research·1981·1 author

25citations