Article1996

Adolescent perceptions of underage drinkers in TV beer ads

Michael D. Slater · Donna Rouner · Frederick Beauvais · Kevin R. Murphy · Melanie M. Domenech Rodríguez · Jim Van Leuven

16 citations0/0 files storedDigital Commons - USU (Utah State University)

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Media Influence and Health Substance Abuse Treatment and Outcomes Media, Gender, and Advertising

Abstract

Tests adolescents' perception of characters' ages in four television beer advertisements and examines correlational relationships between such age judgments and alcohol use. Some 39.4% of participants reported that the youngest character was under 21. Perceptions were positively related to amount of alcohol use among junior high school students, but not among high school students. (RJM)

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References

2002Social Foundations of Thought and Action 1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change 1977The Impact of Physically Attractive Models on Advertising Evaluations 1981Content and Effects of Alcohol Advertising

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